Quantitative Research
Quantitative Research is a more data lead and logical approach asking a specific, closed question and collects numerical data from the people answering in a numerical form. Quantitative Research can gather large amounts of research. The researcher wants an unbiased result so that they can predict the results for a larger population and what they would say to the research.

Qualitative Research
Qualitative Research is designed to reveal a target audience in open questions and collects opinions about a certain game. This research can be used at a larger scale then quantitative research and is used for a wide population like quantitative research but qualitative research asks why where as quantitative research does not.
Qualitative Research
Qualitative Research is designed to reveal a target audience in open questions and collects opinions about a certain game. This research can be used at a larger scale then quantitative research and is used for a wide population like quantitative research but qualitative research asks why where as quantitative research does not.
Audience Profiling
Audience Profiling finding out the profile of your audience before hand so that you can put across your message to the right people in the most effective way to produce the best result. It might include details like age, sex, educational qualification, work experience, financial background, field of work, interests, mood, orientation, bias, food habits, religious background, physique, health condition etc.
https://uk.answers.yahoo.com/question/index?qid=20080929075444AAPJwsK
Demographics
Demographics are common and traditionally